| Company Name |
actio inc. |
| Address |
Harajuku OM BLDG., 3-13-7 Sendagaya Shibuya-Ku Tokyo 151-0051 Japan |
| |
  Company Location |
| Foundation |
August 20, 2003 |
| Capital |
10,000,000 JPY |
| Board Members |
President Nariyoshi Suga
Managing Director Norio Ohkaba
|
Public Relations play an important part in business management. Companies are required to make a strategic communications plan by choosing an appropriate methodology of comunications, such as advertisement, publicity, and event, based on an understanding of their long-term management policy. To execute a PR plan, it is crucial to understand social trends and characteristics of media and to convey company’s message without fail. It is also essential to evaluate the outcomes of PR activity and use the findings in planning and execution of further communications activities. Comprehensive PR activity consists of “Finding Business Challenge”, “Make a PR Plan”, “Execution”, “Evaluation”, “Review” and “Providing Feedback to Management from PR Activity”.
- PR Consulting/PR Planning
- Media Relations
- PR Event
- Sales Promotion
- Production of PR Materials
- Information Collection and Analysis/PR Research Activity
- Media Training
- Risk Management
- Advertisement, Advertorial, Tie-up Advertising
Publicity Activity is to convey news from corporate activity to public through media with a purpose of raising awareness of the company. A company has a variety of materials for publicity which includes the following.
- Management (Policy, Strategy, Vision)
- Finance (Result, Asset Components, New Stock Issue)
- Business Operation (Business Plan, Partnership, New Business)
- Technology (New Technology, Manufacturing Technology, Research and Development)
- Organization/Personnel Affairs(Institutional Reform, Executive Appointment, Institutional Reform)
- Community/CSR
We will make these materials more meaningful to society and media by connecting with other information and use them in media relations to facilitate news coverage. The critical part of publicity is “2-Way Communications” which implies reflecting feedbacks from media coverage, audience and society to corporate activity.
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